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Nicklas V Fursund, Partner
Industreams, Copenhagen
I worked closely with Arshad on a project that involved designing and implementing a collaborative workspace that was aimed at improving sales effectiveness. The platform improved visibility of sales efforts and helped the sales head manage the team more effectively. By constantly iterating the solution with feedback from users, we were able to create something that everyone was actually happy to use. I believe virtual workspaces are the future and knowing how to craft such platforms to meet particular business requirements is of tremendous value.
program management
a virtual collaborative workspace was
designed and implemented to organize information in meaningful ways and got folks to team up and work with each other.
Organiation Devlope
ORGANIZATION DEVELOPMENT
STRATEGY ALIGNMENT prioritizing strategic goals, de-selecting, sharpening value proposition and recommending sales structures and systems.
Rajesh Nair, Director
Envecon Global, Mumbai
Having successfully established Envecon with 100+projects in more than 50 countries over 7 years, I contracted Arshad as a growth partner to help me chart out the future.This was a year long engagement - a full suite strategic review that helped me clear up my own thoughts and what would be right for my business. Some of the outcomes included a clear outline of strategic targets, sharpening of value proposition that was then converted to the relevant marketing collaterals and re-engineering of sales processes and systems. Towards the end, a takeover opportunity presented itself which was successfully executed resulting in a 2x jump in topline. I look forward to collaborating with Arshad in this growth journey.
Abhishek Tandon, General Manager - Marketing & BI
ADT, Abu Dhabi
My recent engagement with Arshad was to revisit our strategy execution plan due to drastic changes in the business environment - the piece on organization development was top draw. He very much works with a refreshingly collaborative approach where the sum of us generates a better product. Having participated in numerous workshops facilitated by Arshad, what is striking is his remarkable ability to breakdown complex subjects into simple and logical frameworks that are used further to develop actionable steps. He will take you through angles that you haven't considered before and by the time you leave the room, one feels that all the dots have been connected.
organization development
LINKING
top line goals to strategic initiatives,
assessing resource gaps and recommending ideal org. structures.
EXPERIENTIAL ENGAGEMENT
a 30 min. documentary which had its own employees in it. the film re-enacted recent tragic events and included interviews with families, business partners and
a kargil war veteran.
Sanjay Singh, Head of Safety, Security & Environment,
APM Terminals, Gujarat
The safety culture transformation at our facility in Gujarat truly began with a compelling documentary made by Arshad and his team that was shown to more than 500 people in an open theatre - there was not a dry eye in the audience.
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A lot of time was spent on research on the ground and a truly unique approach involving our employees. Sometimes, no amount of data or facts can change perceptions - in this case, I saw mind shift happening in front of my eyes.
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We have carried on from there and despite large and complex operations, we are today front runners globally on the safety index benchmark.
ExperientialEngagement
Col. (Retd) BK Singh, Head of Security, Admin & Vigilance
Zydus Cadila, Gujarat
I worked on our annual offsite retreat together with Arshad and team. Amongst a number of items we did was a theatre workshop with five different groups enacting plays that were prepared in advance. Despite what was half a day of fun and banter, we found time to talk and reflect on some key management messages that emerged from it. Difficult topics were confronted head on and nothing got personal. This was truly a refreshing approach to building team culture.
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On the last night, they got the thirty of us to wear traditional Gujarati costumes - it was a laugh riot and a BIG HIT !
EXPERIENTIAL ENGAGEMENT
a five part theatre play written to local settings which was enacted by participants after some time for rehearsals. the best actor is always won by somebody least expected.
EXPERIENTIAL engagement
a corporate HOUSE PARTY which turned a formal customer event into a fun and engaging affair.
Adrian Richter, General Manager
Inchcape, Abu Dhabi
How many times have you been to a customer appreciation event in a big banquet room and felt completely disengaged? Too many times!
I was invited to a customer event organized by Arshad and team that virtually turned the concept upside down - two hundred of us were ferried on a big boat that cruised in the sea and docked on an island for more fun and games. No one even wanted to look at their smart phones. I learnt later that the company spent lesser than what it would normally do for many fold the engagement value. And without doubt, the standing of the company in the customers eyes increased tremendously which simply meant more business.
Tanay Kumar, CEO & Co Founder
Fractal Ink, Mumbai
I had the opportunity to engage with Arshad when we were worked together to start up a boutique online travel portal. On the first day as part of the brief, he took us through various story boards that he had created, and by the end of his narration, we were pumped up with so much energy that we could not wait to get started. What was striking was his passionate attempt to get us to see beyond the obvious which in turn stretched our own boundaries of imagination. Collaborating with Arshad thereafter on the project was an absolute joy - and if you get the opportunity to do so, you are virtually guaranteed to explore areas of yourself that you have never been to before.
EXPERIENTIAL engagement
narration storyboards that helped the presenter to transport the audience to another world.
EXPERIENTIAL engagement
short videos of
2-5 minute duration that were used to generate awareness and create buzz around targeted topics. It served as a trigger to get a dialogue going about the elephant in the room.
Somen K, Producer - Director
Serindipity Films, Mumbai
I have had the opportunity to collaborate with Arshad for ten films now, both documentaries and short videos. Having worked with a lot of top advertising agencies in the country, I can safely say that Arshad has all the attributes of what they call in the advertising world - a creative director. However he chooses to use these skills to focus on enhancing organizational effectiveness and improving engagement with stakeholders.
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Film making can be a tricky business, a lot of elements need to come together to get a good product. However, we have always managed to create something that is better than what was originally conceived on paper - to get that kind of consistency is rare. I believe this comes from knowing exactly what you are after.
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